Challenge

A great business, the Cliffs needed to break-out past its small rock wall persona and create a brand worthy of its expansion from Valhalla in suburban Westchester to NYC.

Solution

Created a mark that fits the world of its target and those brands they love to display: Burton, Patagonia, DC, Smith.

Results

A new brand identity that has helped to contribute to the Cliffs becoming he largest climbing gym on the East coast with membership at capacity – all within two years.

Brand Id

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