Challenge

Boyer’s marketing, including its packaging, website, and collateral, all failed to reinforce its greatest equity – high altitude roasting, which burns slower for a more mellow, smoother flavor. Moreover, social media needed to constantly and visually reflect other brand assets, and also communicate the benefits of high-altitude roasting hand-crafted, high quality experience.

 

Solution

We utilized the Rocky Mountains to communicate our place and redesigned the pack to highlight the benefits of high-altitude roasting and 100% Arabica beans. We then translated this work into the website and created a simple OOH campaign to reinforce Boyer’s quality and craftsmanship. All social platforms were redesigned to be consistent, including Facebook, Twitter, Instagram, Pinterest.

 

Results

A return to double-digit growth – a first in over 10 years. New distribution in Safeway, HEB, Smiths and Sam’s Clubs. Became the exclusive coffee provider on Frontier Airlines and all 350 Taco John’s restaurants.

 

Website

Packaging

Social Media

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